Launching a credit card program

By: Aaron Frank on 18 May 2017

A few months ago we wrote at a macro level about the number of decisions needed to launch a credit card program and the steps required to release a single feature.

Since that time, we’ve received a lot of inbound interest in publishing the top-level questionnaire that we send to potential partners to start building out their program details. This questionnaire covers the basics - company and program information - and the first pass on the deeper details of marketing, underwriting, and servicing. Since we believe in pushing for transparency in a traditionally opaque industry, we’ve decided to publish our questionnaire.

Want a link directly to the document? Click Here

If you’re a financial services company, bank, or large brand looking to launch a credit card program, give us a shout at and we’ll send you an editable version of the questionnaire.